YouTube · Google Display · Meta
Food industry · Brand campaign
Dolcela "Sweet Excuses"
Campaign to which the audience wrote content
🏆 NEURO Awards — CIM Forum, Kotor
3 waves · Easter 2025 – Easter 2026
4M
impression (Google + Meta)
1.8M
video review (94% complete)
3.700+
shared pronunciations
Preko 4 miliona impresija — 2,7 miliona na Google mreži i 1,3 miliona na Meta kanalima — u zemlji od 620.000 stanovnika. Video sadržaj je pregledan 1,8 miliona puta, a 94% gledalaca odgledalo ga je do kraja. A onda je publika preuzela kampanju: preko 570 učesnika javno je „raskinulo s dijetom" i podijelilo više od 3.700 izgovora. Uz to, 162.000 interakcija na Meta kanalima i hiljadu novih Instagram pratilaca samo u posljednjem talasu. Struka je potvrdila ono što su brojke već rekle — kampanja je nagrađena na NEURO Awards-u CIM Foruma u Kotoru.
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YouTube · Meta · Browser gaming
Food industry · Gaming activation
Fine Mini Challenge
A month of daily play with the brand
may-June 2026 · Podravka Montenegro
75%
reported active player
Over 20,000 games played in a month. But the number that really speaks is another: the average player has returned 19 times. Of the 1,393 applicants, 75% were actively playing — the campaign was not collecting applications for a reward, but building a habit. The campaign carried over 4.5 million ad impressions in a country of 620,000 inhabitants, with a YouTube cost per click of €0.007 (regional average: €0.10+). The audience came from all over Montenegro, from Ulcinj to Rozaje — Podgorica accounted for only 41% of the participants.
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YouTube · Meta
Food industry · Awareness campaign
Yoohoo For Soup
52,000 visits in two months
march-April 2026 · Podravka Montenegro
€0,013
YouTube Price/Click
5,2%
CTR target (2.5x above average)
In two months, the campaign brought in over 52,000 visits with YouTube at a cost per click of €0.013 — in a market where the average is ten times higher. On Meta Channels, creatives achieved a CTR of up to 5.2%, more than twice the industry average (~2%) — proof that the message hit the audience, not just the algorithm. The prize competition was successfully realized and the awards were given, and the brand was present in consumer feeds every day for two months.
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