Fine Mini Challenge: a month of playing with the brand.
Klijent
Fine Mini
Period
May – June 2026
Our lot.
Gaming and digital campaign
Channels
YouTube · Meta · Browser
20.000+games played
19returns per player
75%reported active player
4.5M+listing views
CHALLENGE
How does a new product become part of the day?
The new Fini Mini line was supposed to find an audience in Montenegro. The task was to create an experience that people would come back to throughout the month.
ACCESS
New wave, new reason to play.
Six branded games alternated through three waves. Every ten days, new awards and leaderboards arrived. Games worked in the browser, without installing, and Google and Meta ads followed the rhythm of activation.
RESULT
People were coming back.
Out of 1,393 registered, 75% were active players. An average of 19 returns per player shows how much attention the experience has held. In a month, more than 20,000 games were played.
WHAT'S LEFT
The average player returned 19 times.
Podravka Montenegro · Fine Mini Challenge
NEXT PROJECT
Podravka
A familiar product. A new reason to talk about it.
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