MNE
EN
Google + Meta Ads
Food industry · Brand campaign
Podravka — "Fini Mini"
4.5M
temp. display
55K
( clicks )
€0,007
YT Price/Click
717K
Meta reach
Detaljno po kampanjama
| Kampanja | Prikazi | Klikovi | CTR | CPC | Konv. |
|---|---|---|---|---|---|
| Google YT — Awareness | 1.043.031 | 36.317 | 3,48% | €0,007 | 5 |
| Google YT — Action | 996.406 | 11.291 | 1,13% | €0,024 | 9 |
| Google Display | 437.000 | 2.628 | 0,60% | €0,075 | 0 |
| Meta — Awareness | 1.410.019 | 573 | 0,04% | — | — |
| Meta — Action | 223.472 | 4.672 | 2,09% | — | — |
Izazov
Lansiranje i podizanje svijesti o „Fini Mini" liniji na crnogorskom tržištu kroz koordinisanu kampanju na svim kanalima — YouTube, Display, Instagram i Facebook.
Rješenje
Višekanalna kampanja u talasima: YouTube Demand Gen za doseg, Display za podršku, Meta vizuali i video spotovi (12s/6s) za angažman. Sve sinhronizovano po fazama lansiranja.
Rezultat
Over 4.5 million views and 55,000 clicks through a coordinated campaign. YouTube Awareness achieved a cost-per-click of just €0.007 — among the top performers on the market.