MNE
ENPodravka / Digital campaign
Hello!
For the soup.
A familiar product. A new reason to talk about it.
- Klijent
- Podravka
- Period
- March – April 2026
- Our lot.
- Digital advertising
- Channels
- YouTube · Meta
CHALLENGE
How does the famous brand attract attention again?
Podravka soups are already known to consumers. The campaign was supposed to reintroduce them into everyday conversation, with a prize competition as a reason to get involved.
ACCESS
Each channel has a role to play.
YouTube built reach and repeated contacts, and Meta built audience engagement. The creatives were adapted to the channel, with weekly optimization according to the results. The competition gave the campaign a clear call to action and a deadline.
RESULT
From attention to visit.
In two months, the campaign received 52,268 visits. YouTube cost-per-click was €0.013, and Meta creatives reached a CTR of 5.2%. The competition has ended and prizes have been awarded.
WHAT'S LEFT
52,268 visits in two months.Podravka Montenegro · Juhuuu for soup
