MNE
ENYoohoo For Soup
52,000 visits in two months
Podravkine supe su kategorija koju svi znaju — a upravo to je problem: kako da proizvod koji je „oduvijek tu" ponovo postane tema? Zadatak: dvomjesečna kampanja koja vraća supe u razgovor i dovodi publiku do brenda, uz nagradni konkurs kao dodatni podsticaj.
Dvokanalna postavka: YouTube za doseg i frekvenciju, Meta za angažman i konverzaciju. Kreative smo prilagođavali po kanalu umjesto da jednu istu guramo svuda — i optimizovali sedmično na osnovu rezultata. Konkursna mehanika je služila kao poziv na akciju koji kampanji daje razlog i rok.
In two months, the campaign brought in over 52,000 visits with YouTube at a cost per click of €0.013 — in a market where the average is ten times higher. On Meta Channels, creatives achieved a CTR of up to 5.2%, more than twice the industry average (~2%) — proof that the message hit the audience, not just the algorithm. The prize competition was successfully realized and the awards were given, and the brand was present in consumer feeds every day for two months.
“The product that everyone knows has become a topic that is being talked about again — 52,000 times.”