MNE
ENDolcela / Brand Campaign
- Cute.
Say it.
The campaign to which the audience wrote the content.
- Klijent
- Dolcela
- Period
- Easter 2025 – Easter 2026
- Our lot.
- Performance marketing
- Channels
- YouTube · Display · Meta
CHALLENGE
How to side with candy lovers?
The holidays bring cakes, but also promises of a diet. Dolcela wanted to give consumers a reason to enjoy sweet without a guilty conscience.
ACCESS
Three waves. One recognizable idea.
Branca Agency has designed the platform sladicizgovor.me and a creative concept. Asenvirocon led the performance of the campaigns: YouTube and Display for reach, Target for sign-ups and conversation with the audience. Activation followed three holiday waves.
RESULT
The audience continued the story.
The campaign generated 2.7 million impressions on the Google network and 1.3 million on Target. Viewers watched 94% of the video views to the end. The campaign received recognition at the CIM FORUM NEURO Awards in Kotor.
WHAT'S LEFT
3,700 + reasons to enjoy the sweet.Creative: Branca Agency · Performance: Asenvirocon
