A guest who has found your accommodation or restaurant at ten o'clock at night doesn't want to wait until morning to get an answer. They want to choose a time slot and be done with it. That's why online reservations are becoming the norm, but they're not the same for an apartment and a restaurant, and poorly set-up reservations do more harm than good. Here's how the system works and on […]

One of the first questions when creating a store is: “Can the customer pay with a card?” For many customers, this is crucial. If they don't see that they can pay as they see fit, they give up. Here is a description of how card payment on a web shop is generally set up, without pretending to be a single click. Note: this text is a general overview. […]

When a company decides to switch to online sales, sooner or later there is a question: do you create a store on a ready-made system such as WooCommerce or order a custom shop, written according to your needs. There is no universal answer, but there are good questions that lead to it. What is what WooCommerce is a WordPress plugin that an ordinary site converts […]

A web shop is not made by selecting a template and inserting products. A store that actually sells is the result of a series of decisions, most of which are made before the first editing screen opens. Here is the order we recommend for creating a web shop step by step, from the idea to the first order. Step 1: Answer […]

You have heard that there are EU funds for small businesses in Montenegro, but you do not know where to start. This is normal. The whole area seems complicated, and information is scattered in many places. This text provides a general framework: what these funds are, how they usually work, and how to prepare. Specific amounts, terms and conditions here […]

Many business owners say “I want to sell online” and mean a web shop. Sometimes this is true, and sometimes a simple site with a good query would bring more, with less work. Here's how to decide between a web shop and just a site. Difference, briefly The Site (presentation) represents the company, services and products. The customer calls, sends an inquiry or comes […]

Most listings in Montenegro today fill their calendars through large booking platforms. It's convenient, but it comes with a price: the commission goes to the broker, and the guest “belongs” to the platform, not to you. Your own booking apartment site is a way to get a portion of your guests directly. Why you need your own site Less commission. Direct booking doesn't have an intermediary. Control over the presentation. […]

Imagine you walk into a store and the salesperson ignores you for ten seconds. You'll probably leave. The same thing happens online, except that the visitor doesn't even have to get angry, just close the card. The speed of the site is therefore not a technical detail, but part of the sales. Why speed affects work Visitors are leaving People are impatient, especially on the phone. What is […]

A site that was perfectly good five years ago can work against you today. But redesign is not a cure-all, and a poorly done one can also spoil what is already working. Here's how to assess whether you really need a site redesign. Signs that it's time to redesign The site is bad on the phone […]

When you order a site, sooner or later you hear, “We'll work on WordPress” or “We're building you a custom site.” Both options are legitimate, but not for the same situations. Here's how to decide between WordPress and a bespoke site, without technical jargon. What is WordPress WordPress is a content management system on which a large part of the world's sites work. […]