What must have a company website: 10 things you can't do without

A site can be beautiful without doing anything for your business. A visitor comes, doesn't find what they're looking for, and leaves. So the question is what a company site must have more important than the question of what it should look like. Here's a list you can apply to your site right away.

1. A clear sentence about what you're doing

At the top of the homepage, the visitor must understand in five seconds: what you do, for whom and where. “Welcome to our site” says nothing. “Deep washing of furniture in Podgorica and its surroundings” says it all.

2. Easily found contact

Phone, email, and address should be visible without searching, preferably in the header or footer of each page. The phone number must be clickable on the phone. If you're a local business, a clear address and hours are required.

3. Overview of services or products

A separate page (or section) for each main service. This is good for both the visitor and Google, as each service can be found under its own phrase.

4. Mobile version that actually works

Most visits today come from a phone. Buttons must be large enough, text must be readable without magnification, and forms must be easy to fill in. Check the site on your phone, not just on your computer.

5. Fast loading

The visitor will not wait. Large, unoptimized images are the most common cause of a slow site. We write about this topic in more detail in the text about site speed.

6. Elements of trust

People buy from those they trust. This means: real company data, real team or owner, real photos of the works, customer opinions (only if real) and clear terms. Nothing fictional: if you don't have references, it's better not to point them out than to come up with them.

7. A clear call to action

Each page should say what the visitor should do next: call, inquire, book, request a quote. The “Contact Us” button at the end of each page is the minimum.

8. The contact form that actually arrives

It sounds obvious, but it is not uncommon for the form to send messages to an email that no one reads. Be sure to test after creation: Send a test message and make sure it arrives.

9. Basic SEO SETTINGS

Each page should have its own title and description, one clear main title (H1), meaningful addresses and images with descriptions. Without this, Google has a harder time understanding what the page is about. Read more about this in the article on SEO for a new site.

10. Legal and technical bases

Privacy policy and cookie notice, company information (name, registered office, master data where required) and HTTPS connection (browser lock). Visitors may not read this, but their absence undermines trust.

What's optional but helpful

• Blog with answers to customers' questions, as it brings visits from the search.
• Frequently asked questions (FAQs), because it reduces the number of the same phone calls.
• Connecting to your company's Google profile for local search.
• Measuring visits and inquiries, to know what works and what doesn't.

How to check your site in 10 minutes

Open the site on your phone and imagine that you are the customer who sees you for the first time. Ask yourself: do I know what they are doing? Do I know how to call them? Do I trust them? If the answer is “no” to any of them, you know where to start.

The most common mistakes we see

• A homepage full of general phrases (“quality, tradition, trust”) without any specific information.
• Images downloaded from the Internet that have nothing to do with the company. The visitor immediately notices this.
• Phone written as a picture, so it can't be clicked or copied.
• Outdated data: old address, no longer responding number, working hours from two years ago.
• Too much untitled text. People scroll through the page, so headlines and short paragraphs help them find what they're looking for.
• One page for everyone. When all services are in one place, both the visitor and the search are harder to navigate.

Most of this gets fixed in a day or two, but only when it's noticed.

What next.

If the site only needs to be upgraded, it can be upgraded. If the basis is wrong, consider redesigning. More about the service itself on the page development of websites Podgorica and Montenegro. When the site is ready, Google and Meta Campaigns bring people to it, and if you plan to invest through public calls, see EU projects and grants.

Free analysis

We'll take a look at your site by this list and tell you the three things that would help the most. Request free analysis No Commitment

Asenvirocon, Bulevar Mihaila Lalića, Podgorica · info@asenvirocon.me · 067 222 975