25 May 2026

Schema markup — strukturirani podaci za bolji Google rank

Schema markup je skriveni SEO boost koji većina ignoriše. Vodič kako da ga dodate i dobijete rich snippets u Google-u.

Schema markup (structured data) is one of the least used SEO tools in Montenegro. It's a special code that tells Google clearly about your page content-what a product is, what a review is, what an event is. Result: your site gets rich snippets in search results — stars, prices, pictures, FAQ dropdowns. This directly increases CTR and traffic.

What are rich snippets

Plain Google Result: Title, URL and description only. Rich snippet: all this plus additional information — ratings (stars), product price, event date, FAQs, breadcrumb. Much more space, much more clicks.

Types of schema markup you need

Organization / LocalBusiness

Who you are, where you are, contact. Mandatory for every company.

article

For blog posts. Google displays date, author, featured image.

Product

For web stores. Shows price, availability, ratings.

FAQPage

For FAQ sections. Google shows questions directly in the results with dropdown answers.

Service

For service pages. Defines the types of services, area served, provider.

Breadcrumb

Navigation structure. Replaces the URL in Google results.

Review / AggregateRating

For reviews. Shows stars in results.

Event

For events. Displays date, location, price.

How to add schema to WordPress

Well, there are basically two options.

Option 1: Through the Rank Math plugin

Rank Math (you already have it installed) has built-in schema types. For each page, you can choose which schema you want and Rank Math automatically generates the code.

Option 2: Manual JSON-LD

For more advanced cases, you can add JSON-LD schema manually through <head> or theme functions. Example for Service:

{"@context":"https://schema.org","@type":"Service","name":"Izrada sajta","provider":{...}}

How to test schema

Google has free tools:

  • Rich Results Test (search.google.com/test/rich-results) — checks if Google can read your schema correctly
  • Schema Markup Validator (validator.schema.org) — checks syntax
  • Google Search Console → Enhancements — shows errors and valid structures

Česte greške

  1. Schema with data that does not exist on the page
  2. Incorrect types (Product on something that is not a product)
  3. Fake reviews — Google penalizes
  4. Forgetting to validate after changes

Često postavljana pitanja

Does the scheme guarantee rich snippets?

No. Schema allows, Google decides. But without schema, there is no chance of rich snippets.

How fast do rich snippets appear?

After Google re-crawls the page — usually 1-4 weeks.

Can I have multiple schema types on one page?

Yes. On the homepage you can have both Organization and WebSite schema at the same time.

Need a schema markup for your site?

Asenvirocon implements schema markup for all types of sites. Zakazite konsultacije → ili pozovite +382 68 090 161.

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